Enablers Supporting Promoters

Enhance / Unlock Value from Small Businesses

Who We Are

Interpretation

ZEND means interpretation, we help interpret the best possible solutions for our clients

Boutique advisory

We offer a full range of advisory services from operational consulting to CEO services

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Solutions Provider

At Zend, we endeavor to provide professional and holistic solutions for our clients

Satisfied Clientele

Our clientele includes homegrown local businesses and other large business houses

Core Objective

ZEND offers bespoke solutions to businesses for transformation and accelerated growth
We partners with promoter clients to implement strategic changes that drive business success

What We Do

Common challenges faced by Promoters in transformation and growth journey

  • Small, Home-based businesses exhaust their management resources very quickly
  • Strategic initiatives usually take a back seat as operations expand and grows.
  • Limited access to growth capital due to undocumented procedures and financial statements
  • Institutionalization of the business becomes difficult and challenging
  • There is an absence of mid-level management which reflects in the Organization’s structure
  • Support functions like HR, Finance, etc. continue to be at rudimentary levels

Why non-core businesses need our help to unlock value?

  • Many businesses have non-core initiatives that are not fully utilized
  • Management bandwidth for these initiatives is very restricted
  • Sales to a strategic investor without scale might not be possible
  • Finding financiers for growth requires professional management
  • Achieving scale and realize higher value for promoters

Why non-core businesses need our help to unlock value?

  • Many businesses have non-core initiatives that are not fully utilized
  • Management bandwidth for these initiatives is very restricted
  • Sales to a strategic investor without scale might not be possible
  • Finding financiers for growth requires professional management
  • Achieving scale and realize higher value for promoters

Short-term consulting assignments

  • Project-based bandwidth support to businesses /owners
  • Operational roll out with inter departmental integration
  • Ensuring business capital is used more efficiently
  • Offering professional advisory support to promoters
  • Provide diligence support to further improve value

The Traditional Model

  • The business cycle continues in revolutions
  • Owners achieve average growth and then stagnate
  • Unable to scale business, the model starts eroding the value
  • Promoters help to re-launch to achieve sub-optimal growth
  • Stagnancy results in the end of the initiative or it naturally dies

Our Differentiator

Create & Unlock

We bring professionalism to the business by establishing a tried and tested business model that ensures business scalability and a higher growth trajectory

Augment

Augment business model through proper augmentation of financial and human resources. Promoters elevate strategic roles and help to improve operations

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Launch

The promoters will identify a truly unique business idea and help to launch the business. All of the operations will be controlled at the promoter level

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Transform

At a juncture, promoters realize bandwidth exhaustion and so will identify the need for transformation
of the small business to a much larger corporation.

Growth

A successful business idea leads to growth and expansion. All operations continue to be controlled at
the promoter level and the low level team is augmented.

Case Study

In 2013, Zend engaged with a family-owned bakery and patisserie established in 2004

  • A family owned business ran successfully for almost a decade but was now at crossroads on strategy,
    growth and expansion
  • Management bandwidth was exhausted, with no focus on strategic initiatives and strengthening of the
    organization structure
  • Zend was mandated to transform the business from a simple “mom & pop” business to a
    professionalized corporation
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The Positive Results of Zend’s Efforts –

  • Zend provided enhanced Owner-Management bandwidth to the business
  • We helped steer the business on the path to strategic growth and expansion
  • Moreover, we helped establish a professionally-managed corporate structure

Zend’s milestones achieved at the client

(5-year timeframe)

– Revenues (FYE March 2020) crossed Rs. 100 cr from Rs. 12 cr in March 2012

– Business presence increased from 1 to 4 cities with 3 central production facilities

– Established a professionally managed corporate structure and hierarchy in place

– SOPs and best practices were formally documented and auditable

– Employee satisfaction enhanced due to cultural change in the organization

– Equity returns were enhanced through debt arrangements from professional financiers

– Zend facilitated two rounds of equity infusion

– Five times more growth as seen in equity valuation in 5 years

Transformation by Zend is detailed in a book published by Harper Collins India (Baking a Dream - The Theobroma Story)

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